Technical SEO Services: Hands-On Infrastructure, Speed & Rendering Fixes
Crawling, indexing, rendering and Core Web Vitals — the foundational work that has to be right before content or links can do anything.
Technical SEO is infrastructure work — the kind that doesn't show up in a content calendar but determines whether anything else you do can actually get seen. This service is hands-on implementation, not just recommendations left for your dev team to interpret.
What this covers
- Crawl budget optimization and log file analysis
- Indexation cleanup — canonical tags, redirects, duplicate content resolution
- JavaScript rendering fixes for dynamically loaded content
- Core Web Vitals improvements (LCP, INP, CLS)
- XML sitemap and robots.txt configuration
- Site migration support (domain, platform or URL structure changes)
How it works
What you'll receive
Direct Implementation
Hands-on fixes with staging or CMS access, when that fits your setup.
Dev-Team Specs
Detailed technical specs your existing developers can implement directly.
Migration Support
Redirect mapping, pre-migration planning and post-migration monitoring.
Crawl budget and log file work draws on the same fundamentals covered in our guide to crawling and crawl budget. Canonical tags, redirects and duplicate content issues are covered in more depth in our guide to indexing, and the Core Web Vitals thresholds this service targets (LCP, INP, CLS) are explained fully in the main SEO guide.
Technical fixes often take longer to show in rankings than content changes — expect 4–8 weeks before Search Console fully reflects crawl and indexation improvements.
Frequently asked questions
Yes — most engagements involve close collaboration with an in-house or agency dev team rather than replacing them.
Yes, including pre-migration planning, redirect mapping, and post-migration monitoring.
An audit diagnoses across your whole site — technical, content, backlinks, and more — and hands over a prioritized report. Technical SEO is the hands-on execution specifically on crawl, indexation, rendering, and speed issues, often picking up directly from an audit's findings rather than starting from a fresh diagnosis.
Technical SEO deals with whether search engines can properly crawl, render, and index your site at all. On-Page SEO assumes that foundation is sound and focuses on the content and structure of individual pages — titles, headings, and how well a page matches search intent. Technical issues are generally worth resolving first, since content-level work has little effect on a page that isn't being indexed correctly in the first place.